A Las Vegas woman has developed “life-saving” lipstick to assist victims of date rape and domestic violence.
“Abusers are smart and a lot of them are career criminals,” said Joy Hoover, CEO of Esoes Cosmetics. “They literally are in relationships in order to control and violate.”
Hoover told KTNV that her husband’s late mother, Marsha Hoover, inspired her.
“Her final words were spoken over the phone to 911. She had been subjected to violence her entire life “Hoover stated.
Hoover stated that she created the protective lipstick and an app for women who are unable to obtain the necessary assistance.
Hoover believes this product could have saved her mother-in-life. law’s
“Not only for her, but also for our two young daughters, ages 5 and 9. Simply being able to go out and feel safe and confident, “Hoover stated.
The app appears to be a regular cosmetic website, but with the press of a button, a safe mode with customized instructions to loved ones or police can be activated.
Small test strips are included in the lipstick case. A drop of alcohol will alert the user if their drink is safe to consume.
“These drugs that are utilized are very easy to get and if they are used, it only takes about 13 minutes for that drug to metabolize into the person’s body,” Hoover explained. “You can right away actually push the button on the base and this button is Bluetooth connected, it goes right to the app.”
According to the National Coalition Against Domestic Violence, more than one in every three women and one in every four men in the United States will be raped, physically abused, or stalked by an intimate partner.
“What we really want to do is put a stop to this. We know that not all sexual and domestic violence is facilitated by drugs, but we also know that it happens a lot. As a result, we want to see this from all angles of sexual and domestic violence. It’s a complicated issue “Hoover stated.
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